Business News

What Is a Shelf Company and Should You Consider Buying One?

Learn everything about shelf companies - what they are, why to consider buying one, their advantages, and potential risks. Find out if a shelf company is right for your business and how it compares to registering a new company.

Registering a Business in Australia: A 5-Step Guide

Starting a business can be an exciting and challenging journey, but it is crucial to understand the legal and administrative requirements to establish a successful enterprise.

The Psychology of Business Names: Choosing a Name That Resonates With Your Target Audience

In this blog post, we will explore the psychological factors that influence the perception of a business name and provide tips for choosing a name that will resonate with your target audience.

The Evolution of Domain Names and How to Leverage Them for Success

From the early days of the Internet, when domain names were assigned on a first-come, first-served basis, to the current system of registration and renewal, domain names have played a crucial role in the growth and success of online businesses.

5 Essential Elements to Take into Account When Picking Your Company Name

Picking the right name for a business is incredibly important. It helps to create a memorable and recognizable brand that will stick in the minds of customers, and can even impact the company’s success. To help you make the right choice, we will share five essential elements to take into account when selecting your company name.

Starting a New Business: Sole Trader vs Company

If you've ever dreamed of being your own boss, starting a business might be the right move for you. The first step is deciding what kind of business structure to set up. There are many different kinds of businesses which can be run as companies or as sole traders; here we explain some of the main differences between them so that you can find out which is best for your needs.

What’s The Difference Between Trading Names vs Business Names?

When you start a new business, the last thing you want to do is get tangled up in an area of the law that doesn’t apply to your exact situation. That’s why it’s important to understand what exactly a trading name is and how it differs from a business name.

Should I Rebrand? How to Know When it's Time for a Name Change

You may have spent months if not years crafting your company's name and logo. You know it by heart, and it's been the cornerstone of your brand identity since day one. But while a name can be the foundation of your marketing strategy, it doesn't mean that it has to stay that way forever. There are many good reasons why you might decide to rebrand. We've listed out some signs that can indicate your business is due for a rebrand.

5 Tips to Make Your Brand More Memorable

A strong brand is one of the most important marketing tools you can have in your arsenal. It's even more important now that we're living in a world that's more flooded with advertisements than ever before. But how do you make sure yours stands out from the crowd? Here are five tips to help you create memorable brands:

7 Questions to Ask When Starting a Business

Starting a business can be a scary and daunting prospect, but with the right information, it can also be incredibly exciting. The key to success is to plan ahead and prepare yourself for any possible hurdles along the way. In this post, we will cover 7 essential questions that you should ask yourself if you're thinking about starting a business or launching an existing one.